In an era dominated by instant messaging and social media, the humble postcard stands as a relic of a bygone age. Christopher Howse and Guy Kelly reflect on this fading tradition, exploring its challenges and enduring appeal.
The act of sending postcards, once a staple of tourism, has become increasingly difficult. Howse notes the exorbitant cost of stamps, often surpassing the price of the card itself. A postcard from London to Paris now costs £2.50, while finding appropriate stamps abroad can be a Herculean task. This decline is particularly poignant when considering that in 1908, over 677 million postcards were mailed in the United States alone.
Despite these obstacles, the charm of postcards persists. Unlike ephemeral digital messages, they offer a tangible memento that can adorn a mantelpiece. The personal touch of handwritten notes and carefully chosen images adds to their allure. Interestingly, the world's largest postcard measured an impressive 5,000 square meters, showcasing the medium's potential for grandeur.
Kelly emphasizes the joy of receiving postcards, likening it to unexpected compliments or refunds. This sentiment echoes the medium's popularity during its "Golden Age" from 1901 to 1914. The thoughtfulness behind selecting and sending a postcard stands in stark contrast to the ease of sharing digital photos on social media platforms.
Postcards have a rich history, with the first picture postcard sent in London in 1840. They've since been used for various purposes, including advertising (first appearing in 1872 in Great Britain) and propaganda during both World Wars. The term "post card" itself was coined in 1861 by John P. Charlton.
Amusing anecdotes abound in the world of postcards. Kelly recalls his sister writing coded messages on postcards, only to send the decoding key separately. This playful use of the medium reflects its versatility and personal nature. For collectors, known as deltiologists, postcards can be valuable treasures. The most expensive postcard ever sold was a hand-painted Ellen Clapsaddle Halloween card, fetching $15,000.
As we navigate the digital age, both Howse and Kelly express a desire to revive this charming tradition. From Japan's New Year's greeting postcards (nengajo) to the world's smallest postcard measuring just 1.75 x 1.10 inches, these paper messengers continue to captivate our imagination. Perhaps it's time we all embraced this fading art and sent a little piece of our travels to those we hold dear.
"As a nation, we must be thankful she was born too late for Bletchley."