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Ford plans big UK job cuts as electric car sales hit unexpected roadblock

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Ford announces plans to reduce its UK workforce by 800 people while scaling back electric vehicle production in Europe. The car-maker faces dropping sales and changing market conditions for battery-powered cars

Ford plans to cut-down its UK workforce by 800 people (which is bout 2.3% of its total 174‚000 employees) as part of a larger cost-saving plan in Europe

The car-maker is re-thinking its e-vehicle strategy due to lower-than-expected sales; the companyʼs European numbers dropped almost 18% this year which is way more than the industryʼs 6% decline. Other big names like Volkswagen and General Motors are making similar moves

Making this announcement isnt something that anybody wants to do‚ and I appreciate it will have a very significant impact on our employees

Lisa Brankin‚ Ford Britain and Ireland managing director

The job-cuts wont touch the companys main factories in:

  • Dagenham
  • Halewood
  • Southampton

Most changes will hit office-based and development staff. John Lawler‚ the companys vice-chairman points out that Europe lacks clear e-mobility policies which makes things harder. This comes after UK government pushed-back the gas car ban from 2030 to 2035 last fall

The company which started its big European shake-up bout a year ago with 3‚800 job-cuts‚ is also closing its German plant next year. These steps show how car-makers are dealing with the gap between green rules and what people actually want to buy

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