Bournemouth's Proposed Visitor Charge Sparks Debate Among Hoteliers

A proposed visitor charge in Bournemouth, Christchurch, and Poole has ignited a debate among local hoteliers and residents. The Accommodation Business Improvement District (Abid) has suggested implementing a £2.40 nightly fee for guests staying in hotels with a rateable value exceeding £40,000.

Proponents argue that the charge, which is less than the cost of a coffee, could generate £2.6 million annually for reinvestment in marketing and local events. This funding could support attractions like the Bournemouth Air Festival, which has drawn over 1 million visitors annually since its inception in 2008.

However, opponents fear the charge may deter tourists from visiting the area, potentially benefiting nearby coastal towns. Josephine Butterworth, who manages multiple hotels in Poole, expressed concern about the impact on tourism: "This has created a negative perception of Bournemouth, and people might reconsider visiting. The town could suffer significantly."

The proposal has led to a legal dispute among hoteliers. A postal ballot earlier in 2024 narrowly approved the charge, with 16 hotels in favor and 15 against. However, accusations of a flawed voting process have resulted in an appeal to the Ministry of Housing, Communities and Local Government, delaying the planned July 1, 2024 implementation.

Bournemouth, known for its 7-mile sandy beach and Victorian charm, has been a popular tourist destination since the 19th century. The town's economy relies heavily on tourism, with attractions like the Bournemouth Pier, opened in 1880, and the Russell-Cotes Art Gallery and Museum drawing visitors.

David Bailey, president of the BH Area Hospitality Association, supports the charge: "It will create a more appealing destination with increased activities and improved marketing, potentially boosting visitor numbers and hotel occupancy."

Critics argue that the charge unfairly exempts smaller hotels and Airbnb rentals, potentially giving them a competitive advantage. John Butterworth, a long-time hotelier, noted: "Airbnbs are not subject to this tax, giving them an even greater advantage. It's completely unfair."

The proposed visitor charge in Bournemouth follows similar initiatives in other locations. Manchester recently implemented a £1 per night tax, while cities like Amsterdam and Venice have long-standing accommodation levies.

Public opinion on the beach remains divided. Bob Underhill, a beach hut owner and long-term resident, called it a "terrible idea," while Ian Tyrrell, another long-time resident, supports the concept: "I'd rather see tourists taxed than local people. If it can raise money to improve the town, that's positive."

As autumn 2024 approaches, hoteliers and residents await the decision on the appeal. The outcome will not only impact Bournemouth's tourism industry but may also influence similar initiatives in other British seaside towns.

"We have no option but to do this because there's no other way to fund anything. All we're doing is future-proofing our destination. This charge is less than a cup of coffee."

The debate surrounding the visitor charge reflects the challenges faced by popular tourist destinations in balancing local needs with visitor expectations. As Bournemouth, with its temperate climate and cultural attractions, continues to evolve, the resolution of this issue will play a crucial role in shaping its future as a seaside resort.