Russia's New Propaganda: Normalizing Ukrainian Presence in Kursk

In a surprising turn of events, Vladimir Putin's administration has initiated a propaganda campaign to portray the presence of Ukrainian forces on Russian soil as a "new normal". This messaging, aimed at the Russian populace, suggests Moscow anticipates a prolonged occupation of its territory in the Kursk region.

As Ukrainian troops expand their control in Kursk Oblast, Russian authorities are attempting to minimize the significance of the incursion that began in early August 2024. The independent Russian news outlet Meduza reports that the Kremlin's strategy is to present the situation as temporary yet "normal" to maintain public calm.

Satellite imagery reveals new defensive structures being constructed on the Russian side of the border, including anti-vehicle ditches and trenches. In Kursk city, located 75 miles from the occupied town of Sudzha, concrete shelters are being installed, with plans for similar structures in other regional cities.

Ukrainian officials claim their forces have advanced up to 22 miles into Kursk Oblast, controlling 93 settlements. Volodymyr Zelensky, Ukraine's president, has stated the goal is to establish a "buffer zone" within Russia.

Konrad Muzyka, an independent defense analyst, suggests that Russia's construction of bunkers indicates expectations of a prolonged Ukrainian presence. However, a U.S. official reported that Ukrainian forces have not yet established defensive lines.

A recent Russian opinion poll revealed increased public anxiety, with 45% of respondents noting "anxious moods" in society. Jade McGlynn, a research fellow at King's College London, observes that anxiety levels remain manageable, primarily confined to border regions.

"Most Russians are not happy about what's happening, but they also are not that invested if it is a long way from where they are. The message is: 'There is nothing for you to see here, just get on with your life'."

Unlike the swift mobilization in Ukraine following Russia's invasion in February 2022, there has been no patriotic surge among Kursk locals. Russian propaganda has attempted to portray the incursion as a Western operation involving mercenaries, redirecting fears towards humanitarian support for Kursk residents.

Meanwhile, Russian media continues to focus on military advancements in the Donbas region. Alexei Smirnov, acting governor of Kursk, reported that 133,190 people have been evacuated from the region.

Vladimir Putin has promised a "worthy response" to the Kursk incursion, describing it as a significant provocation. As the situation unfolds, the international community watches closely, recognizing the potential for further escalation in this long-standing conflict.