Louis Vuitton
Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewellery, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.
Some of the key events about Louis Vuitton
- 1854Founded a luxury trunk-making company in Paris
- 1885Opened the first Louis Vuitton store in London, expanding internationally
- 1892Sued competitors for trademark infringement, beginning a long history of legal battles
- 1896Introduced the iconic Monogram Canvas pattern
- 1913Opened the Louis Vuitton Building on the Champs-Élysées, the largest travel-goods store in the world at the time
- 1914Closed stores in France due to World War I, causing financial difficulties
- 1930Introduced the Keepall bag, which became a classic travel piece
- 1936Faced criticism for collaborating with the Vichy regime during World War II
- 1977Accused of tax evasion in France, leading to legal troubles
- 1987Merged with Moët et Chandon and Hennessy to form LVMH, creating a luxury goods conglomerate
- 1990Criticized for using PVC in products, which was harmful to the environment
- 1997Launched the company's first ready-to-wear line
- 2002Introduced the Tambour watch collection, entering the luxury timepiece market
- 2004Lost trademark battle against Google over AdWords in France
- 2007Fined €8 million by the French Competition Council for price-fixing
- 2010Accused of misleading advertising regarding the origin of its products
- 2012Opened the Louis Vuitton Island Maison in Singapore, an architectural marvel
- 2015Faced backlash for cultural appropriation in a fashion show
- 2017Collaborated with Supreme, bridging high fashion with streetwear culture
- 2019Criticized for contributing to deforestation through leather sourcing practices
Disclaimer: This material is written based on information taken from open sources, including Wikipedia, news media, podcasts, and other public sources.
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