Night shift nurse reveals shocking monthly TikTok shopping habits
TikTokʼs shopping feature turns late-night scrolling into a shopping spree for many users. From vitamins to designer bags‚ the platformʼs mix of entertainment and commerce creates a new retail experience
During her night-shifts Alissa Cole sits quietly with sleeping babies while spending around £300 monthly on TikTok: its become her go-to late-night activity. The 46-year old maternity nurse buys everything from vitamin-supplements to face-creams (and lots of stuff in-between) while keeping watch
The social-media platform has grown way beyond its dance-video roots; now having 23m UK users and becoming a major e-commerce player. Nicole Thomas a 26-year old recruitment pro spends about 2 hours daily scrolling through products: “Its super-easy to buy stuff with just one tap“ she says
The platform combines shopping and fun in a unique way thats changing how people spend money. Kate Hardcastle a consumer-expert points out that the super-quick checkout process means people dont get time to think about their spending; especially with buy-now-pay-later options like Klarna available
Live-shopping events are getting huge attention - think modern-day teleshopping but way more exciting. Paige Williams who runs P.Louise makeup brand sold £1‚5m worth of products in just 12 hours; while another seller moved £40k worth of toilet-paper during a 15-hour livestream
The apps clever system shows users exactly what they might like based on their watching habits. Sophie Ferguson a 24-year old project manager says: “I love seeing normal people trying stuff on; its the best way to see what things look like.“ Small businesses are doing great on the platform - its like a digital marketplace where sellers know their products inside-out and can answer questions right away
