Inside Truth Social: How Trump built his own internet kingdom worth billions

After getting kicked off mainstream social-media in early-2021 Donald Trump didnt stay quiet for long. He built Truth Social - his personal digital megaphone thats now worth billions despite having way less users than X (formerly Twitter)

The platforms daily routine shows how Trump runs his online kingdom: his trusted aide (nicknamed the human-printer) types up his thoughts while he watches TV and drinks coca-cola. Hereʼs how it works:

• Posts get called “truths“ instead of tweets
• Platform copies Xʼs main features
• First account suggested is always Trump
• MAGA supporters fill most popular accounts list

Too many ʼThank yousʼ‚ too rapidly said‚ whatʼs going on with her?

Truth Socialʼs business side is quite interesting - its parent company TMTG trades under symbol DJT and its worth $6.3bn which is close to Xʼs private value. Devin Nunes runs the company but Trump owns 52.9% of shares making him worth $3.5bn on paper

The platform only made $1.01m last quarter (all from ads) and lost $19.2m; however it has $673m in cash so its not going broke anytime soon. With just 424k monthly users compared to Xʼs 182m its clear that Truth Social is more about Trump than being a real social-media competitor

Recent rumors about Trump selling his shares made him angry - he called for investigations into people spreading such info. Some people think X and Truth Social might join forces but thats just talk for now