Inside look: How Trump's team runs his social-media machine

Behind-the-scenes footage shows how **Donald Trump** manages his social-media presence with help from a special aide. The clip reveals real-time posting process during campaignʼs response to Harris speech

November 9 2024 , 04:06 AM  •  474 views

Inside look: How Trump's team runs his social-media machine

In a wood-panelled room Donald Trump sits with his campaign team watching tv while his aide (nicknamed the human-printer) types up his real-time thoughts. The scene comes from Art of the Surge - a new docu-series on X platform that shows campaignʼs inner-workings

Team members including Matt GaetzTulsi Gabbard and Stephen Miller surround Trump as he comments on Kamala Harrisʼs speech. His aide Natalie Harpe quickly converts his words into social-media posts: her nickname comes from always having a printer ready for Trumpʼs document needs

Too many ʼThank yous‚ʼ too rapidly said‚ whatʼs going on with her?

Trump dictated to his aide

The footage shows Trumpʼs team using specific posting methods; they discuss counter-points make quick responses and follow his exact word choices. His former secretary Madeleine Westerhout mentioned at a recent trial that Trump likes certain grammar rules - he prefers oxford commas and specific word capitalization

  • Team members watch speeches in real-time
  • Aide converts Trumpʼs comments to posts
  • Posts get immediate approval
  • Messages go live on Truth Social platform

The behind-the-scenes look shows how Trumpʼs social-media presence isnt random but a well-planned operation (with specific timing and formatting choices). His team carefully picks moments to respond creating quick counter-messages to opponentʼs speeches