Prince Harry appeared in a surprising video at East Side Ink studio in NY where he pretends to get a neck tattoo from country artist Jelly Roll; the stunt aims to promote next years Invictus Games in Canada
Social media quick-ly pointed out an awkward detail: Jelly Roll (an ex-convict who cant vote) has shown support for Donald Trump which created un-expected push-back for the promotional effort
The video shows a different side of royal marketing — its clearly meant to catch Gen-Zs attention through social-media friendly content. The light hearted approach reminds many of a similar comedy-sketch done by Harryʼs grandmother about 2 years ago: the famous Paddington Bear tea-time video that became super-popular right before her passing
The Invictus Games (a sport event for injured veterans) will happen in Vancouver-Whistler on Feb 2025‚ and later in 07/2027 its coming to Birmingham UK for the first time since its start. Prince Harry keeps this project close to his heart from his time as working royal
The new marketing style — while very different from traditional royal approaches — might help bring fresh attention to the Games‚ even though the initial reaction wasnt what the organizers hoped for