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Dyson Cuts Founder's Dividend by 40% Despite Record Sales

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Dyson reduces annual dividend to founder's holding company by 40%, despite record sales. The £700m payout comes as the company announces job cuts and increases R&D spending.

James Dyson's holding company, Weybourne Holdings, received a reduced dividend of £700 million from Dyson Holdings in 2023, marking a 40% decrease from the previous year. This reduction comes despite the company achieving record sales, highlighting a shift in financial strategy for the renowned technology firm.

The dividend cut represents a significant change from recent years. In 2022, Weybourne Holdings received a £1.2 billion payout, while in 2021, the dividend stood at £1 billion. This downward trend is noteworthy, considering Dyson's strong financial performance in 2023.

Despite the dividend reduction, Dyson reported impressive financial results for 2023. The company's revenues reached £7.1 billion, up from £6.5 billion in the previous year. Pre-tax profits remained stable at £1.1 billion. However, these positive figures are juxtaposed with the recent announcement of 1,000 job cuts, affecting nearly a third of Dyson's UK workforce.

James Dyson, the company's founder, remains one of the UK's wealthiest individuals. As of 2024, he ranks as the fifth-richest person in the country, with an estimated fortune of £23 billion according to the Sunday Times Rich List. This wealth has been accumulated through years of innovation and business success since Dyson's founding in 1991.

The company's history of dividend payments to Weybourne Holdings is substantial. Since 2018, the Dyson family-owned entity has received £5 billion in dividends from the technology empire. This consistent flow of funds has allowed Sir James to diversify his investments into various sectors, including farming and insurance.

Dyson's corporate structure has evolved over the years. In 2019, the company established its international headquarters in Singapore, a move that attracted attention at the time. However, Sir James returned his personal residency to Britain in 2021, maintaining strong ties to the UK.

The company's commitment to innovation remains evident in its increased research and development spending, which rose from £308 million to £474 million in 2023. This investment focuses on areas such as battery manufacturing and artificial intelligence research, with Dyson promising "next generation" battery cells that will be lighter and longer-lasting.

James Dyson's investments extend beyond the technology sector. Dyson Farming, another of his ventures, received a £29.2 million investment from Weybourne in 2023 to fund land acquisitions. This diversification strategy demonstrates the breadth of Sir James' business interests.

Dyson's product line continues to evolve, with vacuum cleaners and haircare devices driving sales growth. The company has introduced innovative products like the Dyson Zone, a combination of Bluetooth headphones and a wearable air purifier, although reception has been mixed. In 2019, Dyson made the difficult decision to abandon its electric car project, citing commercial viability concerns.

As Dyson navigates the challenges of global markets and technological advancement, the company's strategy of balancing dividend payments with reinvestment in research and development will be crucial for its future success.

"Our commitment to innovation and long-term growth remains unwavering. The dividend adjustment reflects our strategic focus on investing in cutting-edge technologies and expanding our global presence."

Dyson spokesperson statement

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